Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking abilities, precise data ends up being more challenging to record.
Pixels are simple to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring remedies like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining customer details off the client's browser. This results in much better efficiency, enhanced customer experience, and the capacity to follow information personal privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and gives more control over what data is shared with each vendor.
It also enables businesses to categorize data attributes based on purpose and legal grounds, which makes it easier to comply with data privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware along with specialized employees. This makes it a pricey choice for smaller sized brands. Furthermore, the preliminary setup can be time-consuming. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and less precise attribution. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more trusted and exact tracking method that removes cookie-based restrictions and guarantees user information security lead scoring automation while also giving improved safety and security features for fraudulence prevention. This makes it a fantastic selection for high-stakes projects and app installs where a specific conversion matter is important. S2S can also supply a lot more precise acknowledgment data for mobile campaigns and advertisement delivery.
Disadvantages of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your web site that sends data to the ad system. It's relatively very easy to set up but is prone to safety risks like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This improves monitoring accuracy and permits companies to record offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and secure and helps organizations adhere to rigorous data defense laws like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to monitor their projects. This is why much more marketing experts are moving far from pixels toward sophisticated analytics server-side tracking.
Final thoughts
Server-side monitoring is the way to go with data-driven marketing. It bypasses web browser restrictions, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and offers services extra control over their data collection procedures.
With advertisement blocking and personal privacy rules getting extra strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a substantial investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.