Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce marketers. As privacy guidelines obtain more stringent and web browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are simple to establish, yet can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about better performance, improved user experience, and the capability to abide by information personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to web browser limitations and ad blockers and offers a lot more control over what information is shown each supplier.
It likewise allows services to classify information qualities based upon function and lawful premises, which makes it much easier to abide by data privacy legislations. Nevertheless, executing S2S Tracking needs a large investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller sized brand names. In addition, the first arrangement can be taxing. Nevertheless, once the system is running, it can provide precise data to all marketing channels in real-time.
Benefits of S2S Postback Link Tracking
Therefore, it supplies trustworthy conversion tracking for iGaming affiliates to optimize campaigns, lower thrown away advertisement invest and enhance ROI. It also offers superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are usually restricted by web browser restrictions (e.g. cookie-blockers and Safari ITP) causing imprecise monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more push notification marketing software trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a great selection for high-stakes campaigns and app installs where a specific conversion count is important. S2S can additionally supply a lot more accurate acknowledgment information for mobile campaigns and advertisement shipment.
Disadvantages of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your internet site that sends data to the advertisement platform. It's reasonably simple to set up however is prone to safety and security threats like being blocked by advertisement blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info directly from the analytics system's server to the customer's gadget. This boosts tracking precision and enables businesses to catch offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists organizations adhere to strict data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and web browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion data to analytics systems. It is much more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With ad stopping and personal privacy rules obtaining extra strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable investment in framework and technological knowledge. The good news is, solutions like RedTrack offer prefabricated web servers that can incorporate with major analytics platforms without the requirement for considerable development resources.